WordPress Development and Copywriting in Chicago

Q: My Skills:

Programming Languages/Concepts: HTML5, CSS3, JavaScript, PHP, MySQL. Technologies & Applications: WordPress, Squarespace, Wix, Adobe Photoshop, Apache, MS Office, Google Search Console, Google Analytics, Google Tag Manager, Cloudflare, Adobe XD, Elementor Pro, JotForms, Gravity Forms, SEO, CRO, HotJar, MailGun, SendGrid, Digital Ocean, Linux, cPanel.

YEARS OF DIGITAL EXPERIENCE

About

A tried-and-true partner in your process.

My name is Leanne Strickler, and I offer WordPress development and copywriting in Chicago.

I’m here to help you uncover your ultimate branding and marketing potential in a digital space that’s constantly changing and evolving. I’m ready to roll up my sleeves and get into the trenches with you and develop a visual narrative for your business that’s easy to sustain, converts, and produces real results.

Examples of both website and content work are available upon request.

Who I Am:

I see myself as a partner, collaborator, and guide in a digital landscape that can often feel overwhelming. I’m here to be the expert you can turn to when you’re ready to explore new ways of thinking that generate real results.

What I Do:

As an independent WordPress developer, designer and SEO marketing consultant, I get hired by project to assess your unique needs and create a targeted, sustainable plan of action for your business. I then translate that plan into a web presence and digital home that’s not only beautiful and functional, but also converts customers. Once we’ve launched, I can either stick around and take care of updates, or I can train your staff to maintain the site themselves.

While I reside in Chicago, I’ve done projects for independent consultants all over the United States and England. I currently host over 30 WordPress websites, and have designed well over 100 Squarespace sites.

My Skills:

Programming Languages/Concepts:

HTML5, CSS3, JavaScript, PHP, MySQL.

Technologies & Applications:

WordPress, Squarespace, Wix, Adobe Photoshop, Apache, MS Office, Google Search Console, Google Analytics, Google Tag Manager, Cloudflare, Adobe XD, Elementor Pro, JotForms, Gravity Forms, SEO, CRO, HotJar, MailGun, SendGrid, Digital Ocean, Linux, cPanel.

Are We a Match?

By now, you might be wondering if I’m a fit for you and your business. Only you can answer that.

Are you looking for a problem-solver who’s results-focused and loves tackling challenges with thoughtful creativity? Are you a friendly, flexible, inquisitive professional who understands that investment is something to be embraced rather than feared?

Then let’s get to work.

My Services

WordPress Development and Copywriting Services in Chicago

WordPress Development

I offer custom WordPress development including but not limited to custom themes, custom templates, custom post types, and specialized plugins. My process is collaborative in nature, and I love working with you and your design team in creating a website that you’ll absolutely love.

WordPress Consulting

If you’re already working with a WordPress website, I offer consulting service that address issues including speed and performance, effective engagement, conversion rate optimization, search engine optimization and other WordPress-centered project management.

WordPress SEO Auditing

Oftentimes getting better rankings is a multi-faceted issue. I can help you address SEO-related issues ranging from on-page optimization to technical auditing of your WordPress website to ensure that you’re following best-practices for optimal ranking ability. I also make sure you can maintain your rankings.

WordPress Performance Auditing

There’s no better way to lose potential business than by having a slow website. There are many techniques available to increase site speed, and I can audit your site and recommend implementations that will ensure your site can keep up with the attention spans of customers.

WordPress Maintenance

Need limited WordPress management but don’t want to hire a full-time developer? I can manage and maintain your WordPress website for you.

WordPress Training

Looking to take more control of your website’s destiny? I’ll assess your current WordPress website and provide training customized to suit your needs.

Other Creative & Digital Services

Copywriting & Content Development

From SEO-content to stories about your brand, I write quality content that helps convert a visitor into a customer.

Squarespace Design & Management

I offer Squarespace design and management that parallels my WordPress offerings.

Work History & Education

Eclectic, Vast, and Varied.

I spent 16 years in the hospitality industry in various capacities then moved into WordPress development and digital marketing.

My education and interests are varied and include art, music, design, legal studies, sustainability, and political science.

I’m incredibly self-sufficient and am self-taught in many areas. I love learning, and adapt quickly to challenges. Though I am very independent, I work well collaboratively and I’m never afraid to ask for help or admit when something is outside of my scope.

Work History

2022-Present: digital marketing and communications manager

SupplierGATEWAY

I’m responsible for all digital content and marketing campaigns, specializing in audience segmentation. I designed and maintain the current company website, blog posts, social media, and more. I also handle Google Ads/LinkedIn ads, content
optimization, organic search optimization, and a/b testing.

2019-2022: Conversion Rate Specialist

Macon Raine

I’m responsible for converting website traffic through calls-to-action, landing pages, and lead generation. I’m also constantly making sure that marketing assets are following conversion-related best practices. A/B and other various performance testing, leading the user through the buyer experience, and managing review sites and reputation are also in my wheelhouse.

2014-Present: WordPress Developer, Copywriter, SEO Specialist

Owl & Amethyst, LLC

I’m a one-stop shop; from WordPress and Squarespace design and development to copywriting and branding, small businesses and independent consultants hire me to help them re-conceptualize their current market presence or formulate brand-new digital images.

Education

2014

BA in Sustainability Studies

Roosevelt University

At Roosevelt, my focus was on environmental health outcomes due to climate change, legal research, and statistical analysis of both qualitative and quantitative data. My paper, Democracy, Public Opinion, and CO2 Mitigation: Is Public Opinion an Indicator of National Behavior? was presented at MPSA in 2014.

2009

BFA in Fiber Arts and Art History

Arizona State University

My focus at ASU involved Fiber Arts, digital arts, graphic design, and photography.

Testimonials

Feedback from my clients.

When working internationally, a website is important to help establish credibility amongst potential partners. Leanne has a great eye for design and I couldn't be happier with the result . In addition to being responsive and professional, she also gave me ideas for expanding my web presence in the future. I look forward to working with her more going forward.

I've been working with Leanne for several years, and can't recommend her enough. She's prompt, available, and always exceeds my design expectations.

I've been working with Leanne on SEO for my small business for several years. My rankings are always great, my CTR remains high, and she's always coming up with new ways to help me retain what we've built together.

I have a really difficult time writing ad content and website copy, and frequently hire Leanne to help with blog posts, newsletter content, and on-page optimization. The results speak for themselves- her content is incredibly high quality and always leads to conversions.